Roasting Process

For this project, the client wanted to start with a series of nine social posts illustrating their process for roasting coffee and create an animated email graphic to go along with the social series. The social series is created to work individually on the Instagram timeline, but when visiting the client’s Instagram feed, it also flows together as a series. The client utilizes animated email banners to draw attention to the emails so that readers don’t automatically delete them. Each Instagram series has an email that goes along with it, sharing the same look/feel.

For this series, I wanted to utilize the beans to show the step-by-step process of roasting, turning from green to brown to gold just like in real life. For the animated email banner, the numbered beans were too busy and repetitive, so I used movement to illustrate the process instead.

For this project, photoshop was used to create the animation.