The goal of this project was to create a text-based logomark for the fictional restaurant, DeKalb Bistro. From this logo, we were to create a brand and apply this brand to a few of the touchpoints necessary for this restaurant. Since DeKalb Bistro was a fictional restaurant, it was up to us what kind of restaurant we wanted it to be.
After deciding that DeKalb Bistro was going to be an upscale bistro, perfect for enjoying a quiet dinner for two, I studied some calligraphy and hand drew a curling ‘DeKalb’ and paired it with teal Adobe Caslon. The high contrast serif was used to create a sophisticated vibe. The deliverables are meant to be printed on cream paper to warm up the piece and make it feel welcoming and cozy.