In this project, I had a lot of freedom as the only guidelines given were to create a brand of tea and design three individual boxes for three different flavors.
As a tea lover myself, I had many ideas and had to narrow my target audience. I thought about a small niche of tea drinker: the creative, whimsical type who do yoga and love the soothing feeling drinking tea. They enjoy peace and quiet, and soft colors. So I chose the name Bliss Tea to embody that feeling you get when enjoying a cup of tea where the whole world quiets for a few moments. I chose watercolors to not only embody the flavors, but the mixing of the ingredients and the subtle but bright taste.